Vision, Mission, Purpose & Values Narratives
Vision
This depicts what an organization aspires to be in the future.
Example, BBC
To be the most creative organization in the world.
Mission
What an organization does, for whom, and the benefit.
Example, BBC
To act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain.
Purpose
The reason why an organization exists.
Example, BBC
To provide impartial news and information to help people understand and engage with the world around them
To support learning for people of all ages
To show the most creative, highest quality and distinctive output and services
o reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom
To reflect the United Kingdom, its culture and values to the world
Values
The shared expectations that guide day-to-day decisions.
Example, BBC
AUDIENCES are at the heart of everything we do
CREATIVITY is the lifeblood of our organization
TRUST is the foundation of the BBC - we’re independent, impartial and truthful
We RESPECT each other - we’re kind, and we champion inclusivity
We are ACCOUNTABLE and deliver work of the highest quality
We are ONE BBC - we collaborate, learn and grow together
BBC