Cameron Sterling

How your brand’s image and content strategy helps your ideal client decide to buy.

People are not sold things, they buy things.

Sales validate the buyer’s knowledge, due diligence, and identity. The positive results buyers get from their purchase lowers your brand’s risk to future buyers.

When small businesses value propositions are similar...

You - your business’s brand story, abilities, services, and customer experience - are the added value and unique selling point.

However, small business owners lead or do sales too.

The problem here is that buyers are skeptical of sales. Some need an on-boarding process while others see this as a speed bump.

So what is a small business owner who leads sales to do?

Rather than "sell," you inform with a clear and compelling art and content strategy. Then build relationships and your business’s brand based on the successful expectations your offering delivers.